Unveiling Sarah Hassan
This launch involved using a stone to strike two birds at the same time. The launch was unveiling Sarah Hassan as the brand ambassador for Dettol skin care as well as the relaunch of Dettol skin care soap. Being a celebrated actress, Sarah deserves this role and her partnership with Dettol will result to the brand increasing it's dominant market share.
Within the hygiene and beauty industry, Dettol leads from the front in terms of innovation. There are usually continuous efforts in place to maintain this top position in the market in terms of quality.
Dettol skin care soap stands tall among many soap brands available in the Kenyan market. It is formulated with 2x moisturisers that leaves the skin feeling soft and healthy.
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