Glass House Landmark Report



According to Mary Njoki, CEO of Glass House PR, the industry is at a defining moment: “Digital disruption, demographic shifts, and increasing demand for strategic communication are reshaping PR in Africa. This report provides a roadmap for professionals, businesses, and policymakers to navigate these changes and harness storytelling for impactful engagement.”

The report reveals key insights into the industry's transformation. Perception remains a major challenge, with 22.22% of respondents citing a lack of understanding of PR’s value. Budget constraints, economic instability, and high client expectations also hinder growth. Despite these hurdles, storytelling remains crucial, with 41.38% of professionals emphasizing its role in aligning narratives with African values. Cultural sensitivity is equally vital, with 62.96% of respondents highlighting its impact on campaign success.

Glass House PR, a leading Pan-African public relations firm, has released The Glass House PR Report: State of PR in Africa, a data-driven analysis of the evolving public relations industry across the continent. The report engaged over 28 public relations agencies from 15 African countries across North, South, East, and West Africa. It combines insights from industry leaders, PR professionals, and the public to highlight the trends, challenges, and opportunities shaping the industry.

Building brand awareness remains a primary objective, with 37.70% of respondents citing it as their main focus. Measuring brand awareness within specific communities is now a key success metric, reflecting a shift toward targeted and data-driven strategies. Data analysis and measurement are gaining importance, with 22.67% of professionals identifying them as critical skills for the industry’s future.

The report also sets the stage for Africa Global PR Week, scheduled for August 27th–29th, 2025, in Nairobi. This event aims to foster collaboration, upskill PR professionals, and promote best practices across Africa. Stacey Baluske Mtika, an award-winning PR professional from Zambia, emphasized the importance of such platforms: “Africa’s PR industry is evolving rapidly. Events like Africa Global PR Week allow professionals to exchange ideas, embrace innovation, and shape the continent’s communication landscape. Collaboration is key to staying ahead.”

As PR in Africa undergoes transformation, The Glass House PR Report serves as a crucial guide for industry stakeholders. By embracing technology, AI, and culturally relevant storytelling, PR professionals can unlock new opportunities for meaningful impact and sustained industry growth.



Comments

Post a Comment

Popular posts from this blog

IYF weekend Academy

Image
 IYF Weekend Academy Season 7 Graduation  Notable Chief guests included Emily Maina who is the Director of Youth Social Development for Youth Affairs at the Ministry of Youth Affairs, Creative Economy and Sports, Rev Yohan Kim and Deputy Governor at Kiambu County. IYF Academy has provided skills to disadvantaged youths. This initiative, a 3 months cohort structure has equipped students with practical skills. Since 2007, IYF has channeled out over 60,000 graduates. Over 5,000 youth graduated with certificates through the IYF Free Academy which offers plumbing, hairdressing, catering, computer packages, fashion and design. The institution is committed to youth empowerment. Young people don't lack potential they lack opportunities and exposure. This institution..... Successful global economies such as USA, Singapore, Scandinavian countries and China have 2 to 3% unemployment. The youth are not just job seekers, they are job creators.  We have the potential to reduce Kenya's ...
Read more

AERC Biannual Plenary Session

Image
  African Economic Research Consortium (AERC) The African Economic Research Consortium (AERC), in partnership with the Central Bank of Kenya (CBK), has announced that the 61st Biannual Plenary Session focusing on the FinTech Revolution in Africa is now scheduled for December 1st, 2024,  in Nairobi, Kenya.  This session will provide a platform for commercial banking leaders to share their successes and lessons  in navigating  challenges and seizing untapped opportunities. Through their insights, we can explore how digital transformation and strategic partnerships, can deepen financial inclusion and add value to economies across the region.” FinTech projected to grow thirteenfold to US$65 billion by 2030 and will have a projected compound annual growth rate (CAGR) of 32% This year’s theme, “The FinTech Revolution in Africa,” reflects the continent’s pivotal role in driving global financial innovation and highlights its potential for inclusive growth and economic t...
Read more

KEHPHPU address to President Ruto

Image
(KEHPHPU) The Kenya Environmental Health and Public Health Practitioners Union has issued an urgent appeal to President William Ruto’s administration to prioritize preventive and promotive healthcare through increased investment and strategic reforms. KEHPHPU Secretary-General Hon. Brown Ashira Olaly, the union commended the government for its progressive legislative achievements in 2023, including the Primary Health Care Act, Digital Health Act, Facility Improvement and Financing Act, and the Social Health Insurance Act. These developments, coupled with the establishment of Primary Health Care Networks, represent positive steps toward a robust healthcare system. However, the union highlighted significant challenges affecting Kenya’s health sector, particularly in the realm of preventive health services. It expressed concern over the persistent underfunding and neglect of preventive healthcare, citing the disproportionate allocation of resources to curative services. Out of the KES 140...
Read more