Caprice Campaign Launch



"The available enthusiasts are aiming to enhance the overall wine experience and showcasing the versatility and convenience of tetra wine,” added Dr. Senorine Wasike – KWAL Marketing Manager.


 



Caprice wine, packaged in 1 litre tetra pack is available in four different variants i.e. sweet red, sweet white, dry red and dry white, targeting a wide variety of consumer palates. The wine is readily accessible in leading retail outlets countrywide.


 


Over the years, Caprice wine has transformed and adapted to the changing times, and consumer tastes & preferences by demystifying the world of accessible wine and offering an exceptional experience combining quality and innovation. The campaign is in line with KWAL’s objective to solidify its position as an industry leader in the growing wine consumer market in the country. The launch is all about targeting a new generation of wine enthusiasts.

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